RideWorks — 365-Day Strategic Growth Model
RIDEWORKS.com Master Dashboard
Three locations. Five pillars. One playbook. Michigan proves it. Nashville replicates it. Phoenix scales it.
$4,500
Target Buy Profit Avg
Michigan
Open
Carson City, MI · Opened January 1, 2022 – Currently Open
Status
SOP build-out, Legendary/QBO migration, buying team KPIs, digital lead engine. Proving the playbook Nashville inherits.
Nashville
Building
Franklin, TN · Score 8.6 · Pop 2.8M · HHI $67K · Trail: Excellent · Opens June 1, 2026
Next gate
Nashville opens June 1, 2026 — permits cleared, dealer license secured, full team hired
Phoenix
Planned
Phoenix / Scottsdale, AZ · Score 9.1 · Pop 5.1M · HHI $72K · Trail: Outstanding
Execution Timeline
GO/NO GO: Oct 1 · Lease: Nov 1 · GM hired: Nov 15 · Opens: Jan 1, 2027 · Full GO: Feb 1, 2027
The RideWorks Flywheel
5 Pillar Connections
CULTURE (P5) → OPS (P1 & P2)
Retains the team that executes buying & selling. Culture is the engine. 100-day plans, career ladders, and weekly 1:1s make it real.
FINANCIAL (P3) → EXPANSION
20–25% EBITDA funds and de-risks each new location. Legendary/QBO + DealerTrack give visibility for every capital decision.
MARKETING (P4) → CONVERSION
SEO, PPC, social, and AI search optimization drive inbound. Every private party buy is a brand moment. Unreasonable hospitality builds loyalty.
BUY (P1) → SELL (P2) → MARGIN
$4,500–$5,000 avg net per unit. 30–40 calls/day. KBB/NADA discipline. Sell at 25+ units/month/salesperson. $400+ avg per deal.
FOUNDATION TRUTH
Charlie's leadership growth is the single constraint. Quarterly stop/start/delegate. The business grows only as fast as the CEO evolves from owner-operator to group leader.
Critical Timeline
Jul 2026 → Jul 2027
Strategic Growth Model — From the SGM Document
5 Pillars of RideWorks
Click any pillar to expand all initiatives, KPIs, and operating standards. All content sourced directly from the SGM PDF.
Location 1 · Carson City, MI · Open
Michigan Operations
Jun 1 – Dec 6, 2026. All 5 pillars running as an ops improvement program. Proving the playbook Nashville & Phoenix inherit.
Location 2 · Franklin, TN · Building
Nashville Launch
Jun 1 – Dec 6, 2026 · Score 8.6/10 · Pop 2.8M · HHI $67K · Trail: Excellent · Dealer sat: Low–Moderate
Location 3 · Phoenix / Scottsdale, AZ · Planned
Phoenix Launch
Opens Jan 1, 2027 · Score 9.1/10 · Pop 5.1M · HHI $72K · Trail: Outstanding · Full GO Feb 1, 2027
Gate Checks & KPI Milestones
Gate Tracker
Click any gate to mark complete. Progress saves in your browser.